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ABOUT US
ILUUSH is a luxury menswear studio based in Hyderabad, dedicated to crafting sophisticated, stylish, and timeless garments for the modern gentleman. From regal sherwanis to celestial silk shirts, our collections are designed to celebrate men at every milestone — weddings, festivities, and everyday elegance.
We believe that weddings aren’t just about the bride. The groom, his friends, and family deserve couture that’s equally expressive, luxurious, and unforgettable. ILUUSH offers a wide range of customizable designs that elevate every occasion — from pre-wedding rituals to post-wedding celebrations.
OUR STORY
Founded by MAHESH GILDDA, a visionary designer with a passion for poetic storytelling and heritage craftsmanship, ILUUSH was born from a desire to redefine Indian menswear. Blending celestial aesthetics with traditional embroidery, the brand creates garments that feel like wearable poetry.
ILUUSH is more than a fashion label — it’s a movement to honor masculine elegance, cultural pride, and emotional resonance through design. Every piece is a tribute to the stars, the silks, and the stories that shape us.
OUR TEAM
Founder-MAHESH GILDDA ( PIC)
CEO- HRISHIKESH GILDDA (PIC)
FOUNDER & CREATIVE DIRECTOR
A visionary designer blending artistry with strategy. Known for poetic branding, celestial aesthetics, and a deep commitment to customer delight. His work bridges heritage and modernity, creating fashion that feels personal, powerful, and unforgettable.
OUR VISION
To establish ILUUSH as a leading name in premium menswear — where celestial beauty, Indian craftsmanship, and poetic branding converge to create unforgettable fashion experiences.
OUR MISSION
To empower men to express themselves through luxurious, culturally rooted fashion that celebrates individuality, tradition, and modernity.
COUTURE PROCESS IN ILUUSH
INITIAL CONSULTATION IN ILUUSH
The first step to your couture order is the consultation where you will be meeting with a Client Relations specialist by appointment at any of our stores in Hyderabad and even Online. In this meeting we will discuss the purpose of your order in detail. All clients are encouraged to communicate any reference ideas and provide pictorial visuals for anything that they feel needs to be a part of their design. Our design consultant will offer their design solutions to ensure that every detail of the garment is noted.
MEASURMENTS
To empower men to express themselves through luxurious, culturally rooted fashion that celebrates individuality, tradition, and modernity.
DESIGN PROCESS
Our team of skilled seamsters and seamstresses will commence work on constructing your bespoke, handcrafted piece made to perfection. The process can take anywhere from period of 2 to 4 weeks to bring your vision to life.
DELIVERY
After the final fitting, your couture one-of-a-kind garment, will be packed with utmost love and care with our luxury packaging. Our team will contact you for your dispatch details via phone or email.